Anyone who’s been in network marketing for any length of time knows there are tons of books on the topic of how to succeed in this profession. I’ve read many of them and some of them are quite good. But none have resonated with me like Jordan Adler’s “Beach Money”. With “Beach Money”, Adler has created an instant classic in the niche of MLM success books. His is the first book I’ve ever seen with all 5-star reviews in Amazon (usually there are at least a few critics who never give 5 stars). His reviewers are saying things like ”One of the best MLM books I have ever read!” and “For those of you who thought only the ‘lucky’ could make it in network marketing this book will change your mind.”
What’s the secret of “Beach Money”? Why do so many network marketers love this book? In my opinion, it’s simply this: Adler tells exactly how he went from MLM loser to MLM success by sharing his personal stories written in plain English. There’s very little theory in this short book, which is refreshing.
The main reason why I connected with “Beach Money” is because Adler doesn’t just say “Go talk to a hundred people”, which is the type of useless advice you’d expect from most MLM “gurus”. He says “I decided to talk to a hundred people–and here’s what happened.”
As an analytical “Emerald” (Dani Johnson fans will know what I mean by that) I appreciated that he included a lot of numbers and statistics to describe how his business grew. As you might expect, the numbers are small and unimpressive at first but Adler perseveres and over time the numbers grow to staggering proportions. It’s eye-opening to see the results he gets from consistent action.
Another concept of his that clicked with me was the idea that everyone needs to know about your business. He says that not many of your friends and acquaintances will be interested in your business but they should all know about it because they might know someone who WOULD BE interested.
Up to this point my network marketing business had mostly been based on Internet leads. Inspired by Adler’s approach, though, I created a really short (5 minute) presentation about my business and products which I began to show to pretty much anyone I know when we have a few minutes to chat. Of course, I started making appointments with my friends and acquaintances to meet for coffee or lunch to make sure I got a chance to show this to them.
The responses to my presentation have ranged from polite disinterest to strong curiosity and interest. Everybody is willing to take a look at what I’m up to. I tell them my business is built on word of mouth and I’d appreciate any referrals from them. They all say they’ll do that.
His chart of the 100 people he talked to reinforced the concept of SINALOA (Safety In Numbers And Law Of Averages) for me. I’ve started my own chart of 100 people (except mine is an Excel spreadsheet, not on one of my walls) and I’m tracking who I’m giving my presentation to.
In the short time I’ve been using this approach I’ve made several product sales and found one friend who not only had great results with the products, now he’s signed up three associates of his own. He’s extremely excited about starting his own business and one of the first things I gave him was a copy of “Beach Money”. He’s already read it twice.
“Beach Money” succeeds in conveying the magic of network marketing success: lots of hard work rewarded by huge residual income. That’s why it’s such a great book and why I’ll be using it as a tool to build my business for years to come.
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