A lot of opportunity owners think that the best way to build their business is by finding business opportunity seekers and somehow letting them know about their opportunity. This usually means buying business opportunity or “biz opp” leads and directly soliciting those leads-most often through e-mail but sometimes through phone (or “cold calls”) or even snail mail.

The problem with the e-mail approach is you run a very high risk of being accused of spamming. Even if you buy “double opt-in” leads and your lead seller assures you that these leads are safe to e-mail, unless these people directly requested e-mails from you, your best bet is not to contact them via e-mail.

The trick to generating business opportunity income with leads is to take a step back and think about how those business opportunity leads you were planning to buy got created in the first place. The lead sellers didn’t do anything magical to get the leads they sell. They just happen to know what it takes to get people to provide their contact information. Once you know what they know then you’ll never have to buy your leads from them again-you’ll be able to generate your own leads on demand.

The process of creating your own business opportunity leads is simple. You just need four things: a compelling offer, a lead capture page, a follow-up system and traffic.

Your offer is the key to capturing leads. People know that once you have their contact information you intend to use it, so they’re not going to give it away unless they have a very good reason to do so. Your offer needs to be that good reason for them to part with their real name, e-mail address and even their phone number.

To make your offer compelling, you have to be give something away. And no, “give me your e-mail for more information” does not count as giving something away. You need to give something away that has a high perceived value. That means exclusive informational reports, software, product samples, CDs or even DVDs. For instance, on my lead capture site I give away an informational DVD in exchange for someone’s contact information.

Once you have your compelling offer, you need a lead capture page. This is normally one web page with a single purpose: to get the person viewing it to leave their contact information. This page should feature your compelling offer and lead them to the form they need to fill in with their contact information. Ideally, your page should not require a lot of scrolling before people get to the form. Don’t be afraid to include several forms throughout your page if your page is really long.

Once you have your compelling offer up on your lead capture page you’ll need to have your follow-up system in place. Lead capture follow-up systems normally include e-mail autoresponders or telephone follow-ups or both.

E-mail autoresponders are automatic e-mail messages that are sent to your leads once they give you their contact information. Your autoresponders allow you to stay in touch with your leads over long periods of time, building familiarity and trust with them. Make sure your autoresponder system allows you to fully configure all of your e-mail messages including the number of messages, their content and the timing of when they are sent.

I also encourage you to follow-up with all of your leads with a telephone call. This is a great way to let your leads know you’re a real person and can quickly build familiarity and rapport with them.

Finally, now that your lead capture page is up and running, all you need now is traffic. There are all kinds of ways to get tons of traffic to your page-but when it comes to traffic you want quality more than quantity. That means you want people who might actually be interested in what you have to offer instead of throngs of random web surfers.

Some good ways to get qualified traffic to your lead capture page include buying Google Adwords and other text ads, sponsoring e-mail newsletters with solo ads, making your lead capture page search engine optimized and writing articles on the topic of your business opportunity. Using these marketing techniques will generate traffic to your lead capture page that is likely to be responsive to your compelling offer.

Now you know exactly how the lead sellers create their leads. Just follow the steps I described in this article and soon you’ll have your own leads to contact and you’ll never need to buy them from anyone else again.

To your success!

P.S. If you're tired of spending countless hours trying to figure out how to build your network marketing business online then it's time to learn about something that really works. Discover the exact system I use to generate free leads and sign up more reps on autopilot.

Go here NOW!: => Give Me the ANSWER!

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You can make your own sizzle call for any business. The easiest way to do that is by recording exactly how you want the call to sound on your PC and then playing that recording into your telephone as the outgoing message for your sizzle call.

You could spend a lot on high-end audio recording software to create your sizzle call but there are two great programs that can accomplish the same thing and they’re both free. The first one is called AudioGrabber. Do a Google search for AudioGrabber and you should have no problem finding it.

AudioGrabber is nice because you can use it to capture any audio that goes through your computer speakers. To do that, just go to File | Line in Sampling. You can save these audio files as WAV files.

If you want to save them as MP3s you have to install a special DLL (called the LAME DLL) on your computer. To find out how to do that, go to the Links page on the AudioGrabber site.

I’ve used AudioGrabber to turn phone teleconferences into MP3s that I can listen to on my iPod. To do that, I hook up a microphone to my computer’s audio input, place it next to my phone headset, turn on Line In Sampling in AudioGrabber and start recording. Then I save it as an MP3 (because I have the LAME DLL installed) and transfer it to my iPod.

The other free audio program you should get is an audio editing program called Audacity. You can download Audacity for free from the Sourceforge site.

Now you can open one of the audio files you created with AudioGrabber and edit it with Audacity. You can do pretty much anything you can imagine: you can delete dead spaces or unwanted sounds, add noise effects, copy and paste sounds together, work with multiple tracks, etc.

Give yourself some time to become familiar with how Audacity works. If you can cut and paste and delete in Microsoft Word you can start working with Audacity. But it has a ton of features so don’t get intimidated.

I’ve used AudioGrabber and Audacity to put together lots of sizzle calls. Basically, I find testimonials of people talking about my products or business and I record them with AudioGrabber. Then I pull those recordings into Audacity and clean them up (get rid of dead silence and “ums” and “ahs”).

I record myself giving a quick intro and quick outro for the testimonials. I record myself directly into Audacity but I could go through AudioGrabber, too.

Then I use Audacity to stitch all the tracks together.

Once you have the audio for your sizzle call you need to have a good voicemail service to use it with.

The voicemail service I use is with VoiceNation. I like VoiceNation because they have toll free voicemail for about $5 a month. The features of their service include unlimited length greeting, Caller ID, monthly call detail reports and you receive an e-mail every time someone leaves you a message.

Once my sizzle call is ready, I record it as my outgoing greeting with my VoiceNation service and I’m ready to start taking calls.

Follow these steps and soon you’ll be creating your own sizzle calls, too!

To your success!

P.S. If you're tired of spending countless hours trying to figure out how to build your network marketing business online then it's time to learn about something that really works. Discover the exact system I use to generate free leads and sign up more reps on autopilot.

Go here NOW!: => Give Me the ANSWER!

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