Direct Mail Isn’t Dead

August 25, 2010

Imagine a form of advertising that can potentialy reach every household within the United States. It averages a $7.20 return for each and every dollar spent. It currently represents 12% of all advertising expenditures, that’s over $45 billion dollars in spending a year. It has been shown to increase the value of a customer by 10% if your business is just a website, and by 188% if your business is brick & mortar. If all three are used, the complete synergy has been shown to increase customer value by a total of 465% vs. just a brick & mortar location.

And yet, despite of all of this, “experts” are claiming that you should ignore it completely as a sales channel.

What are they thinking?

Direct Mail has been shown to be one of the most highly effective forms of advertising availiable. Yes, email gives a higher ROI; that’s because it’s so cheap. A well crafted direct mail piece out pulls a well crafted email by anywhere from 2-4x. If you’re mailing everybody, sure go with an email. If you know what kind of customers you want, or who you want as a customer, then you can’t beat a targeted direct mail piece. Sure, it will cost you a little more; but you will get more of the high quality customers that you are aiming for. Also realize, 25% of the households in this country don’t even have internet access, but they still spend money. These households tend to be in the 35+ demographic and are heavily concentrated in the baby boomers. How much of the GDP do they control again?

Still don’t believe me? When was the last time you received a piece of mail with your name on it speaking directly to your businesses needs? When did you last read a handwritten letter? Direct mail is easier to target than paid search ads. Direct mail is also trusted more than email, and harder to destroy.

Hopefully I’ve convinced you to reconsider including direct mail in your marketing mix, if not I wish you best of luck in your marketing endevors. (I’ll just be over here mailing those customers that you missed.)

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Similarities in every day things can help you get a better understanding of how things work. In today’s example, we will see what electricity and being coachable in your home-based business have in common.

As humans, our relationship with electricity is nearly impossible to disconnect from our lives. Electricity in the life of every day, civilized people exists even when all the lights are off: lightning in the sky or a static spark from friction.

The unseen force even powers the human nervous system, regulating all bodily functions like breathing and every precious heartbeat. There are three key components to understanding how electricity works. They are voltage, amps and resistance.

In order for electricity to flow in a current, there must be some sort of force or pressure pushing the electrons along. This force in the world of electricity is known as voltage.

But, in the world of home-based business, this “pressure” is known as your passion to become successful.

When you are building your home business, if you neglect passion for success, you will be like a light fixture without light bulbs, having all the right equipment but void of that which makes you “shine” and draw others to you!

In business, the voltage of passion is everything.

Part two of how electricity works is the amount of force applied by the source determines how much voltage goes through the circuit. That number of electrons which move through the circuit is called amps.

As an Independent Distributor, your team members represent the “amps” for your business.

You can determine how “amped up” your business becomes by the number of new independent distributors you add to your team!

It is a lot more fun to build your business fast, than it is to build it slow, so adding new team members, who add new team members, who add new team members will be the fastest way to skyrocket your business to the top!

In relation to your home-based business, amps can also be the magnificent amount of money you can make through the compensation plan that is in place.

Couple the compensation plan with hungry, new front line Independent Distributors, and you have all the makings of a high voltage income-generating business on your hands!

The last piece of the electricity puzzle has to do with the kind of resistance that is working against the electrical current.

For example, think of water flowing through a pipe. The larger the pipe, the easier it is for the water to move through.

The “resistance” in your business is how well you stay “plugged in” to the business-building processes that are in place, such as conference calls, webinars, local meetings and Corporate Events.

The more you plug-in to these activities and get your team members to do the same, the least amount of resistance you will experience while getting your business to grow “lightning” fast!

Do not be afraid to utilize the knowledge of those who have blazed a trail for you. In most instances, leaders in your particular company are the ones “leading” these types of activities.

Let these leaders help train you and your people! After all, they are leaders because they have gotten where you are trying to go, so follow in their footsteps by plugging in to what they are doing!

So like electrical currents, as an Independent Distributor, in order to stay “powered up”, you have got to stay plugged in!

And just like with electricity, if you have the three key components in place: the voltage of passion, the amps of adding new team members, and the resistance of staying plugged in to business-building practices, there is no way the “current” of your life won’t take you to all the places you’ve been dreaming of!

To stay “powered up”, stay “plugged in”!

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After Lebron James moved on from the Cleveland Cavaliers to the Miami Heat, the Cavs’ owner sounded off on James in a written public statement, saying, “Some people think they should go to heaven but NOT have to die to get there.

Of course, this makes him sound like a 10-year old kid who didn’t get his way, but it reminds me of many Ardyss Distributors.

A lot of Ardyss independent distributors want to get to Platinum President, but many don’t want to pay the price to get there.

If you are thinking about joining Ardyss, you should understand, right now, there is a HUGE price to be paid for major success in Ardyss International.

So many people come into network marketing with the “lottery ticket” mindset.

They  pay their money to sign up and then expect to get rich overnight.

Unfortunately, we have the industry itself to blame for a large part of this mindset. Far too many reps in MLM falsely pitch, “Work 3 hours a week and make $50,000 a month.”

This is just not true.

There is no such thing as an “overnight success”. Success always has a process, and most times, it’s not “glamorous” during the “doing” stages.  That time is often filled with failure after failure with corrective actions along the way to get to the desired goal.

It seems like an overnight success to those watching because they weren’t there during the “grunt” work. They only get to see the end result.

There is not one Platinum in Ardyss who will say that the road to get to Platinum President was an “overnight success”.

So, if you’re looking to start an Ardyss business or you’re already an Ardyss distributor aspiring to reach the rank of Platinum President, don’t worry about if Ardyss works. That is already a proven fact.

The real question is: Will YOU work?

Are you ready to give up some time with your family, miss an episode of your favorite TV show, forgo a night out on the town with friends, stay up late, get up early, or whatever else will be required to make your dreams come true with Ardyss International?

If you are not ready to commit 100% of your effort, then don’t bother paying your money to start an Ardyss business.

Of course, the other side of the coin is if you fully commit to the Ardyss business opportunity, Ardyss will change your life.

Learn the basics of network marketing and the Ardyss systems, and you can make a ton of cash. The concept is simple. Ardyss is a simple business. Simple doesn’t mean easy, and that’s where so many Ardyss distributors get confused.

The old cliche rings truer than ever: The only place WEALTH is found before WORK is in the dictionary.

The successful Ardyss distributor has to view their Ardyss business as a BUSINESS and not a HOBBY.

That means, you have to be willing to give 25 hours (and possibly more) a week to your business, selling Ardyss products, recruiting and training your Ardyss team.

But, if you do that, you can have massive success.

Sure, it sounds like a lot on the surface, but the sacrifice is TEMPORARY.

Temporarily, you give up some of your freedoms to, later, have as much freedom as you desire!

The trade is you reap MORE than you sow!

Are you ready to sacrifice now, so you can benefit from your Ardyss business later?

If so, contact us today to get your Ardyss business OPEN for business! The Ardyss Experts Team will partner with you to ensure you have success. We have a phenomenal training program and system for success in place for our new Ardyss business partners.

The good news is you don’t have to die to get to Ardyss “heaven”.

All you have to do is give a diligent work ethic and you can live the Ardyss Life: A life where you can live where you want, drive what you want, eat what you want, dress how you want, and do just about anything your heart desires!

What are you waiting for?

Join this exciting business opportunity, today!

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One of the important and established methods make money online out of your website  traffic is by promotion. The  internet has defined to be the most reliable resource for finding any product people need. You will need to consider the need to generate online traffic and it is  not that easy.

The number of traffic that you generate would attract consumers that you are  really dependable. It simply means, no traffic no money.

Partner site and posting forums for back links are the two weighty strategies to be  considered. Using the partner site process, you can set a  digital badge on your site that links to a associate’s site and request your partner site to  place your badge on their site which links to yours. This is simple and stress-free but it can be  considerable means to acquire valuable, effective back links by  using pre-existing interactions.

Numerous forums on the internet let you to publish your link as a signature in  your posts which makes it a high-quality back linking approach. You can obtain your aim in it because forums attract more traffics. Make it easy by placing your signature  having the link to your website. It basically attracts more traffic to  your site.

This is also  identified as Pay Per Click. Pay Per Click  process is an established method to make money online.

Another method of monetizing your traffic is affiliate programs. If you enroll in it, product searching in the list would have you earn up to  1.75% worth of commission once they purchase something in it.

When customers made purchases that were led by your site to their site, you acquire a  percent of that sale. Such plan develops your traffic by promoting the products that are not actually with  you.

There are so many means and methods to monetize your traffic. The whole thing is  available online. DIfferent methods are availabe particularly in the internet so take  benefit of it. Do not surrender, to start may not be that easy but determination would he you develop you site traffic.

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Much of the time in mlm we are laser focused on the activity of getting new people into our mlm business. You call leads or email them or entice them in whatever way your selected marketing model calls for and you press for them to enroll in your network marketing business and when they do not join up you bad mouth them.

Low Point

Well, there came a time in my career where I was purchasing five dollar Television telephone confirmed network marketing leads and shelling out up to $500 a month on these leads to try to develop my mlm business. I phoned these folks and they failed to join the opportunity and I trashed the leads until . . . (and this is something that I haven’t revealed to anyone)….I thought to myself what a waste, I am paying oodles of cash and getting no ROI, there’s got to be something I can do to improve this.

I started to look into ways that I might possibly generate income from these lifeless network marketing leads and at minimum recoup a small piece of some of my capital investment. I considered what I could do to improve my situation for about a 7 days before it dawned on me. I realized that just because these folks were not interested in my network marketing business it didn’t mean that they still were not interested in signing up for a business opportunity.

So I thought . . .

How I can I supply these lifeless leads additional possibilities in a way in which I could at least make back a little money? Then the Ah Ha moment came! Pay Per Lead Affiliate Programs for network marketing business opportunities!

Back to the Source

That’s where the mlm leads came from in the 1st place, why not ship them back where they came from and produce a little money on the way out? There are affiliate programs out there that will pay you a fee NOT on a real sale, but on simply having leads complete a basic form about a network marketing business opportunity. I found a very good cost-per-acquisition affiliate program in the business opportunity arena to become a member of and I registered.

I started playing with after phoning Network Marketing Leads giving them my affiliate hyperlink for my cost-per-acquisition affiliate program and instructing the network marketing leads to have a look at other choices. Ultimately I shifted to doing this from the beginning. It was an incredible guise. I’d personally call and state I was a home network marketing business consultant and that I was going to be talking over some different network marketing business opportunities with them. I would then offer them the affiliate link and tell them to have a look at the other alternatives and then set a consultation to talk about their choices.

Respected Advisor Status

Folks adored it because I wasn’t pushing them in one particular direction and so the sales stress was eliminated and these network marketing leads were much more open to chatting with me on the follow up about their choices. As a result just before I went to a completely online marketing approach I was earning back $3.25 on about 50% of the mlm leads that I contacted by the simple action of having them fill in the form and produced a situation where I was viewed as a Network Marketing mentor and NOT a sales person.

The moral of the story is there’s generally a means to enhance your situation if you just take a step back and assess it objectively. If you’re still phoning mlm leads give it a try, if you are not then take the bigger moral home and incorporate it into your business opportunity.  (Do not believe this is not something I am examining on the internet, and if you’re creative you will see possibilities to do the exact same online in your business.) There is constantly more opportunity out there than you initially believe. After reavling this secret, I’ve even incorporated it into my MLM Downline Training Courses.

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If you are not living the life you have always imagined, then now is the best time to start a home-based business.

If you wake up in the morning to the dreadful sound of an alarm clock, now is the best time to start a home-based business.

If you and your spouse lie in bed and wish you didn’t have to get out of your warm bed to get ready for work, each morning, now is the best time to start a home-based business.

And if, you get sick and tired of fighting traffic, only to get to work have to fight with your boss and co-workers, then now is the best time to start a home-based business!

With the millions and millions of people searching for opportunities online everyday, there is no reason why you cannot be in the number. There are literally millions of opportunities available, so with those odds, there is bound to be the perfect business for you.

Whether you have always dreamed of being a stay at home mom, a stay at home dad, or a stay at home family, it can be accomplished through a home-based business. If you are currently working full-time, don’t quit your job. Build your home-based business, part-time, until it surpasses your full-time income; then fire your boss!

So many people have tried to build wealth for themselves and their families the traditional way: working a job. And many have come to realize, that is not the best way to go. These days, as in the past, the way to create wealth is to be a business owner.

People think of traditional, storefront businesses when they are admonished to start their own business. But, the fact of the matter is, with a home-based business, you don’t have the overhead costs, employees to pay, or any of the hassles that come along with traditional businesses.

Really, a home-based business is a win-win situation for those who start them. It requires hard work, diligence and the right opportunity. But, there are thousands upon thousands of people making millions of dollars working home-based business and changing their family tree!

The rewards are not just financial. Though for most, it is a huge part of it. But, what the money allows you to do is what really spurs people to move out of their comfort zones and make their dreams come true.

Looking into the eyes of your ten-year old kid and wanting to take them on the best vacation they’ve ever had, (if they’ve ever been on one), is reason enough to do something different. If you’re tired of telling your children “No” that they can’t have this toy or that piece of candy because your budget doesn’t allow for it, then now is the best time to start a home-based business.

The economy and job market does not have to affect you anymore. The high price of gas or groceries will no longer be a nuisance to you. When you build your home-based business to heights even you didn’t dream you could achieve, you’ll rest in the luxury of being in the upper echelon of society: that dreamy upper three-percent of the population.

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